AN UPDATE: SWEET DRIZZL’D STORIES

If you had told us a few months ago that people would be sharing their deepest secrets with a dessert shop, we probably wouldn’t have believed you. Yet here we are, sitting on a growing pile of confessions that range from unhinged to hilarious to genuinely heartfelt. And honestly, we’re honoured.

Since launching Sweet Drizzl’d Stories, our anonymous confessions campaign, we’ve received 50 confessions so far. We know that number might not sound massive at first glance, but to us it means everything. It takes courage to put your thoughts, mistakes, and cheeky moments into words and send them off into the world. Every submission reminds us that Drizzl’d isn’t just a place to eat dessert. It’s a place where people feel safe enough to share a piece of themselves.

Spill the tea. Stay anonymous. We don’t snitch!

And let’s talk about the confessions themselves.

Some were so personal, so raw, that we couldn’t bring ourselves to post them. Not because they weren’t worthy, but because they were just a little too real. Then, of course, we had the cultural moment that nearly broke us… whoever sent in the confession about the Haribo Sugar Free Demon Bears, you have single-handedly traumatised our entire team. We laughed, we cried, we questioned humanity, and we questioned fibre intake. That confession will go down as Drizzl’d history.

On top of that, we’ve given away $450 worth of gift vouchers so far to the stories that made us scream the loudest, laugh the hardest, or sit in stunned silence. Whether it was a cringe moment, a gutsy revelation, or something that could only be typed anonymously at two in the morning, we’ve loved rewarding the people brave enough to press submit.

And this is just the beginning.

As more of you join in, Sweet Drizzl’d Stories is quickly becoming one of the most exciting things we’ve ever done. The more this grows, the more we want to give back. We’re already thinking of expanding the rewards, adding new categories, and maybe even featuring some stories in-store for a cheeky laugh.

If you’ve been thinking about sending something in, this is your sign. Whether it’s a confession, a spicy secret, a heart-warming moment, or a story that still makes you blush, we want to hear it. You’ll stay completely anonymous and you might even win something sweet.

So tell us… what’s your story? Submit yours anonymously today!

YOUR NEWEST SUMMER CRUSH

Summer has officially landed at Drizzl’d, and it tastes like pure happiness. The new My New Summer Crush menu is all about good vibes, feel-good flavours, and the kind of desserts that remind you why the simple things in life are always the sweetest.

After nearly four years of perfecting what indulgence should feel like, we wanted to bring back that carefree, sun-kissed feeling that only summer can give. Every flavour was chosen with one goal in mind; to make you smile.

These won’t break your heart this summer.

We listened to you, too. Our customers told us what makes them feel good; flavours that are nostalgic, balanced, and refreshing. So that’s exactly what we created. This menu is our love letter to summer: bright, bold, and just indulgent enough to make every bite feel like a mini reward.

But this isn’t just about dessert. It’s about creating moments that make life feel light again. It’s that warm air on your skin, the laughter that lingers a little longer, and the taste that takes you back to your best memories.

So, whether you’re chasing the classics or trying something new, the My New Summer Crush range is here to remind you that you deserve to feel good.

Summer isn’t a season at Drizzl’d, it’s a state of mind. Come find your new crush today.

4000 REASONS TO SAY TYSM

We’re celebrating something special. Drizzl’d has officially hit 4,000 followers on Instagram!

We can keep secrets. But the real question is, can you?

It might sound like just a number, but to us, it represents every person who’s ever stopped by for dessert, tagged a friend, shared a story, or joined our late-night community online. From the beginning, Drizzl’d has always been about more than just desserts. It’s about people, moments, and the joy that comes with sharing something sweet together.

You may have noticed we’ve fully rolled out our Sweet Drizzl’d Stories campaign across our socials and the response has been incredible. What started as a way to share dessert confessions and real-life moments whilst you eat our desserts, it has now become one of our favourite parts of what we do. We’ve read stories that made us laugh, smile, and even a few we couldn’t post (you know who you are!).

To celebrate reaching this milestone and to say thank you, we’ve dropped a secret menu item! But there’s a twist. You’ll only find it on our Instagram Stories, and only for a limited time of one week!!.

So if you haven’t already, make sure you’re following us on Instagram at @drizzld_au and keep an eye on our stories for the big reveal.

And if you’ve got a story to tell or a confession to make, we want to hear it. Submit your Sweet Drizzl’d Story and join the community that’s making dessert in Melbourne a little more human and a lot more fun.

A NEW LOOK..COMING SOON!

If you’ve noticed a few things looking a little different (or maybe not loading quite right) on our website lately, don’t worry, it’s all part of something exciting. After almost four years, we’ve decided it’s time for a well-deserved refresh!

Sometimes, things need to change..

Just like our menu evolves to bring new flavours and experiences, our website is getting a glow-up too. Over the next few weeks, you might notice some small glitches or pages that look a little “under construction.” We know that can be frustrating, and we truly appreciate your patience while we work behind the scenes to make everything smoother, faster, and easier to use.

This refresh is more than just a visual update. We’re improving how you discover our desserts, learn about franchise opportunities, and keep up with the latest stories and campaigns (yes, Sweet Drizzl’d Stories isn’t going anywhere). We want the online Drizzl’d experience to feel just as fun, warm, and satisfying as walking into our stores for a late-night treat.

In the meantime, if you’re having trouble with anything, whether it’s viewing the menu, finding store info, or submitting a Sweet Drizzl’d confession, you can always reach us directly through Instagram or by email at hello@drizzld.com.au.

Thank you for your understanding and continued support as we take this next step. We’re so proud of how far we’ve come since launching in 2021, and we can’t wait to show you what’s next.

Because at Drizzl’d, we believe everything from our desserts to our website deserves to look and feel its best. Stay tuned… the sweetest upgrade is on its way.

NEW FLAVOUR DROP: PISTACHIO PLEASURE

At Drizzl’d, we believe every dessert has a story, and our newest creation is here to write its own chapter. Introducing, ‘Pistachio Pleasure’ as part of Your Newest Summer Crush series!

This flavour has been designed with one thing in mind: you. Crispy hot ball doughnuts drizzl’d in silky pistachio sauce, topped with a sprinkle of crushed nuts for that perfect crunch. But what makes Pistachio Pleasure special isn’t just the flavour — it’s the freedom. We know cravings aren’t one-size-fits-all, so we’ve made this flavour fully customisable. Want to add a layer of milk chocolate? Go for it. Prefer the golden sweetness of honey? Done. Craving white chocolate for something a little extra indulgent? The choice is yours.

It’s our pleasure to introduce to you…

It’s not just a doughnut, it’s an experience. Desserts should reflect your mood, your style, and your story. Because sometimes, dessert isn’t about following the rules. It’s about creating your own.

Like every item at Drizzl’d, Pistachio Pleasure is more than a treat. It’s a reward. Whether you’ve smashed a long week at work, survived an all-nighter at uni, or just need a moment that’s yours alone, this is the kind of flavour that reminds you, ‘Yeah, you deserve it’

But here’s the catch: Pistachio Pleasure won’t be around forever. It’s a limited drop, so if you’ve been dreaming of pistachio, now’s the time to make it yours.

👉 Visit us in-store and create your own Pistachio Pleasure story today.

THE STORIES WE’VE HEARD THAT PROVES DESSERT BRINGS PEOPLE TOGETHER

At Drizzl’d, we’ve always believed that dessert is more than just something sweet at the end of a meal. It’s a way of connecting, celebrating, and sometimes even healing. Over the years, we’ve heard countless stories from our customers that show us just how powerful a plate of hot ball doughnuts or a churro dipped in chocolate can be.

If only our walls could talk…

One of the most common stories we hear is about first dates. Couples have told us they started their journey at Drizzl’d, sitting across from each other nervously, bonding over who would take the last strawberry. Dessert has a way of softening the edges of a first meeting. It’s less formal than dinner, more fun than coffee, and it creates a playful atmosphere that makes people feel at ease. Some of those couples still visit us today, years later, reliving the moment where it all began.

Then there are the friends who use dessert as their ritual. We’ve had groups come in every Friday night without fail, ordering their favourites and catching up on the week. For them, Drizzl’d is the space where laughter flows as freely as the chocolate drizzle. They tell us it’s not just about the food, it’s about the tradition of coming together, knowing that no matter how stressful the week has been, they’ll end it on a sweet note.

We’ve also been touched by stories of families making Drizzl’d their go-to celebration spot. Promotions, birthdays, even exam results! Dessert has marked these milestones in ways that feel both intimate and joyful. Parents have told us that their kids now associate success with a trip to Drizzl’d, turning our desserts into little trophies of achievement.

And sometimes, dessert brings comfort in quieter ways. We’ve had customers share that after a tough day, they’ve stopped by for a solo treat just to unwind. They’ll sit, enjoy their churros or doughnuts, and leave feeling a little lighter. It reminds us that connection doesn’t always have to be with other people, it can also be about reconnecting with yourself.

These stories are what inspired our Sweet Drizzl’d Stories campaign. We wanted to give people a space to share those moments with us, whether cheeky, heartfelt, or unforgettable. The confessions we’ve received so far have only confirmed what we already knew: dessert isn’t just food, it’s a catalyst for connection.

At Drizzl’d, we don’t just sell hot ball doughnuts and churros. We create the backdrop for the conversations, laughter, and milestones that matter most. Because when people come together over dessert, it’s never just about satisfying a craving, it’s about creating memories that last long after the plate is empty.

So next time you’re searching for late-night desserts in Melbourne or looking for a spot to catch up with loved ones, remember: dessert is the excuse, but connection is the reward.

STORIES SHARED OVER DESSERT

There’s something about dessert that makes people open up. Maybe it’s the comfort, maybe it’s the indulgence, or maybe it’s that sharing something sweet feels like a safe space. At Drizzl’d, we’ve seen it first-hand. Over trays of hot ball doughnuts, churros, and milkshakes, our customers have shared confessions, stories, and late-night memories that go far beyond food.

We’ve learnt that dessert has the power to spark honesty. Couples on date nights often laugh as they argue over the last strawberry, and friends lean in to whisper secrets while dipping churros into the last of the melted chocolate. Even strangers who walk in alone sometimes end up talking to the table next to them, bonded by the simple joy of indulging in something sweet. These aren’t just transactions; they’re moments of connection.

One of the biggest lessons we’ve discovered along the way is how deeply dessert ties into people’s milestones. This wasn’t something I fully realised when I first started the brand. But over time, customers told us stories of celebrating promotions with our Michael Jackson, marking anniversaries over churros, or finding comfort in a milkshake after a tough week. Food can bring back memories, but dessert creates new ones too. Knowing Drizzl’d has been part of those moments is humbling.

It was exactly this realisation that led us to launch Sweet Drizzl’d Stories. We wanted to create a platform for our community to share those real-life moments that desserts inspire. And the response has been overwhelming. The confessions have poured in. Some light-hearted, some deeply personal, and a few so raw we couldn’t even post them. But that’s the beauty of it. People feel comfortable opening up when dessert is part of the story.

And that’s where the truth lies. Drizzl’d isn’t just in the dessert game. We’re in the game of selling rewards, happiness, and satisfaction. Our hot ball doughnuts and churros are the canvas, but the real magic is in the connections they create, the comfort they bring, and the memories they anchor.

So next time you’re searching for desserts near me or late-night desserts in Melbourne, remember this: Drizzl’d is more than just a place to eat. It’s a place to share, connect, and maybe even confess. Because in the end, desserts are just the start—the real sweetness comes from the stories behind them.

WHY LOCATIONS MATTER

In hospitality, success is often tied to one critical factor: location. You can have the best products, an amazing team, and a strong brand, but if you set up in the wrong spot, the journey is much tougher than it needs to be. At Drizzl’d, we know that finding the right location is one of the biggest decisions any franchisee will make, which is why we don’t leave it to chance.

Long before Drizzl’d was born, I’ve spent more than a decade in the property investment industry and even completed a university degree in property. That background gave me a unique perspective on how to assess areas, read demographic data, and understand how people use and move through spaces. Property isn’t just about buildings, it’s about people. Where they live, where they shop, where they spend their evenings. This experience became a natural advantage when it came time to decide where Drizzl’d should begin.

When choosing a location, it’s never just about rental prices or foot traffic alone. It’s about a combination of factors: population growth, competition, disposable income levels, nearby businesses, and even the psychology of how people spend their leisure time. For example, our store in Moonee Ponds wasn’t chosen by luck. It was the result of careful research into not just the current landscape, but the future trajectory of the area. We asked ourselves, who lives here? Who visits? And most importantly, what are they craving late at night?

This is the same process we bring to our franchise partners. When someone decides to invest in a Drizzl’d franchise, they’re not left to figure out the location puzzle alone. We work alongside them, using both property expertise and hospitality data, to identify areas that align with our brand and our target market. That means balancing accessibility with affordability, visibility with lifestyle fit.

It’s worth remembering that not every suburb is the same. Some areas are perfect for quick daytime trade, while others thrive with late-night activity. Drizzl’d was designed to appeal to those who want a treat after work, after dinner, or after a night out. That means our locations need to reflect those patterns. We aren’t just looking for a busy street, we’re looking for the right kind of busy.

By blending my property background with our proven Drizzl’d systems, we’ve created a model where location decisions are backed by data and experience, not guesswork. This gives our franchise partners peace of mind, knowing they’re starting in a spot that has been chosen collaboratively with care and precision.

At the end of the day, location won’t guarantee success on its own, but the wrong location can make success nearly impossible. That’s why at Drizzl’d, we put as much energy into site selection as we do into perfecting our churros and doughnut balls. It’s all part of building a business that’s not only sweet, but sustainable.

If you’re exploring a Drizzl’d franchise, know that you won’t be walking the path alone. From your very first site visit, we’ll be there, making sure the foundation is strong because the sweetest opportunities start with the right place.

Lets collaborate! Enquire about our 2026 intake now!

WHY CONSISTENCY IS THE REAL SECRET

When people think about hospitality businesses, they often imagine creativity as the driving force. A café owner invents new menu items. A restaurant experiments with bold flavours. Creativity gets the spotlight. But in reality, what keeps a business thriving long-term isn’t bursts of creativity, it’s consistency.

Customers return because they know exactly what to expect. If your churros are perfectly crisp one day but soggy the next, or if your milkshake tastes different depending on who makes it, trust erodes. In the age of Google reviews and social media, a single inconsistent experience can spread quickly and cost you loyal customers.

This is where dessert franchises have a huge advantage over independent cafés or restaurants. A strong franchise system builds consistency into every layer of the business; recipes, preparation, service, and even the customer experience. At Drizzl’d, for example, every doughnut ball, churro, and milkshake is made following precise systems all of which was intentional, trialled and tested over and over again. That doesn’t mean we lack creativity. In fact, our new menu launches often showcase bold, exciting flavours. But the base is always the same. Customers know that whether they visit us in Moonee Ponds today or another Drizzl’d location in the future, they’ll get the same indulgent experience.

Consistency doesn’t just build customer trust. It also makes the life of a franchise owner easier. Imagine running a café where the menu constantly changes, recipes depend on individual chefs, and processes shift from one staff member to another. That kind of variability makes training hard, increases mistakes, and eats into margins. By contrast, a dessert franchise with clear systems creates confidence for both the team and the customers. Staff know exactly how to prepare, serve, and deliver products. Franchisees can trust that their brand reputation is being protected.

For investors, this is the real secret. Creativity might draw someone in for the first visit, but consistency keeps them coming back. In a competitive market like Melbourne’s hospitality scene, repeat business is everything. A franchise like Drizzl’d was deliberately designed around this principle. Our secret recipes, structured training, and operational systems mean you don’t need to reinvent the wheel every week. Instead, you focus on delivering the same high-quality product, day in and day out.

And here’s the part most people don’t talk about: consistency is also liberating. It gives you the space to grow. Once the foundations are set, owners don’t need to be in the store every hour of the day micromanaging. That’s how Drizzl’d was built. I haven’t been properly rostered onto a shift in years, but I can trust the systems to uphold our standards. That’s the difference between owning a job and owning a business.

Creativity will always have its place. It’s how we innovate and keep menus fresh. But without consistency, creativity is just noise. The true secret to a successful dessert franchise isn’t how wild the menu looks on Instagram, it’s the reassurance customers feel when they know their experience will be just as sweet every time.

If you’re considering owning a hospitality franchise, look beyond the hype and ask yourself: does the business have systems that guarantee consistency? At Drizzl’d, the answer is yes. And that’s what makes all the difference. Enquire now about our 2026 intake!

WHAT MAKES A DESSERT FRANCHISE EASIER TO RUN THAN A FULL-SERVICE CAFE?

Running a café has long been seen as the dream for many aspiring business owners. The thought of serving flat whites, breakfast plates, and sandwiches in a bustling neighbourhood sounds appealing  until you step behind the counter. The reality is that full-service cafés come with significant complexity, from large menus and labour-heavy operations to long opening hours and rising food costs.

Sweet Dreams Are Made of Drizzl’d!

This is where dessert franchises offer a compelling alternative. Compared to the traditional café model, dessert businesses are leaner, more efficient, and often easier to manage without compromising profitability.

The first major difference lies in the menu size. Full-service cafés typically offer breakfast, lunch, snacks, and drinks, requiring large kitchens, higher food costs, and a broad staff skillset. A dessert franchise, on the other hand, thrives on a more focused menu. At Drizzl’d, our offering centres around indulgent treats like hot ball doughnuts, churros, and milkshakes. All of which are streamlined enough to reduce wastage while still offering variety. A smaller menu means simpler training, faster service, and fewer moving parts.

Then there’s the question of labour. Cafés often rely on chefs, baristas, wait staff, and kitchen hands to cover multiple services throughout the day. That creates staffing challenges, particularly in an industry grappling with high turnover. Dessert franchises are different. Because operations are built on systems and repeatable processes, the reliance on highly specialised staff is reduced. New team members can be trained faster, and shifts can run smoothly with smaller teams.

Another key factor is overheads. Full-service cafés usually operate long hours, from early morning breakfasts through to lunch and sometimes dinner. That means higher wage bills, more utilities, and more complex scheduling. Dessert franchises can focus on the late-night economy, opening during peak hours when demand for indulgent treats is highest. This not only aligns with modern customer habits, people searching for “desserts near me open late”, but also helps control costs while maximising revenue.

Perhaps the most underrated advantage of dessert franchises is marketing appeal. While cafés compete in a crowded market of breakfast spots and coffee culture, desserts stand out. They are visual, indulgent, and perfect for social media. A loaded churro tray or over-the-top hot ball doughnuts naturally attracts attention, creating organic word-of-mouth and free marketing. This ability to drive traffic without heavy reliance on promotions is a big plus for franchise owners.

At Drizzl’d, we’ve built our franchise model with all of these benefits in mind. Since opening in 2021, our systems have been intentionally designed to minimise complexity while maximising efficiency and customer experience. From clear training modules to streamlined supply chains, our framework ensures franchise partners can focus on growth instead of fighting daily fires.

Running a business is never “easy,” but some models are simply smarter. A dessert franchise offers the excitement of hospitality with fewer of the headaches that come with full-service cafés. It’s about working with a concept that is simple, scalable, and supported and that’s exactly what Drizzl’d was built to deliver.

So, if you’ve ever dreamt of owning a food business but want to avoid the pitfalls of running a café, maybe it’s time to think sweeter. We’ve got everything sorted. Enquire now for 2026!